Bio

BORN AND BRED IN LOS ANGELES, CA, BYSTORM/RCA ARTIST TREASURE DAVIS CHANNELS MANY INFLUENCES IN HER APPROACH TO LIFE AND MUSIC. “PASSION, SINCERITY, COMPLETE ARTISTIC FREEDOM AND THE BOLDNESS TO BE HONEST, ARE ALL THE DRIVING FORCES AND THE VERY LIFE’S BLOOD OF MY MUSIC AND MY LIFE,” SHE MUSES. WITH A CAREFREE PERSONALITY AND SUNNY DISPOSITION, TREASURE EFFORTLESSLY PULLS YOU INTO HER WORLD OF HOPEFUL LOVE AND ANIMATED HUMOR.

HER FIRST SINGLE “SOMEONE NEW” CAPTURES THAT MOMENT WHEN YOU REALIZE MAYBE IT’S TIME TO TEST NEW WATERS. MELODICALLY DELIVERED OVER A FAMILIAR SLICK RICK SAMPLE, TREASURE SWAYS BACK AND FORTH BETWEEN KEEPING THE GUY OR CUTTING HIM LOOSE. THOUGH PERHAPS KNOWING BETTER, SHE SWEETLY PURRS, “STILL I WON’T TRY SOMEONE NEW.”

TREASURE’S DEBUT ALBUM SPEAKS TO THAT INNER VOICE THAT SWAYS YOUR JUDGMENT WHEN YOU THINK YOU’RE IN LOVE. SHE TALKS YOU THROUGH EVERY THOUGHT AND DECISION THAT LOVE DICTATES WHILE RATIONALIZING THE BAD AND OVER-INFLATING THE GOOD. THROUGH HER MUSIC, YOU HEAR YOURSELF AND EVERY GIRLFRIEND YOU’VE EVER POURED YOUR HEART OUT TO. IN SHORT, ONE LISTEN AND IT’S CLEAR THAT TREASURE PUTS TO MUSIC THE THINGS THAT CAN’T ALWAYS BE SAID ALOUD, BUT ARE DEEPLY FELT.

RAISED IN A CREATIVE AND INTELLECTUALLY NURTURING HOME, TREASURE WAS ENCOURAGED BY BOTH OF HER ARTISTIC PARENTS. HER MOTHER, A PAINTER AND SINGER; AND FATHER, AN ACCOMPLISHED SCULPTOR AND URBAN ART GALLERY OWNER, BOTH LOVED MUSIC AND INDIVIDUALLY SUPPORTED HER LOVE OF THE ART THAT APPARENTLY BEGAN BREWING AS A TODDLER. AS THE YOUNGEST, TREASURE STAYED ON THE HEELS OF HER TWO OLDER TWIN SIBLINGS. WHILE THEY PLAYED MULTIPLE INSTRUMENTS, TREASURE’S VOICE WAS HER INSTRUMENT OF CHOICE. “I WAS ALWAYS HARMONIZING AND TRYING TO KEEP UP WITH THEM BY SINGING,” SHE RECALLS.

LISTENING TO MARVIN GAYE, CHAKA KHAN, STEVIE WONDER AND OTHER SOULFUL R&B ARTISTS AT HOME, DEEPLY INFLUENCED HER. HOWEVER, IT WAS HER TRANSFER FROM ONE OF THE MOST NOTORIOUS GANG AFFILIATED SCHOOLS IN LOS ANGELES, TO A SAFER, MORE DIVERSE SCHOOL IN PACIFIC PALISADES THAT BROADENED HER MUSICAL PALATE. COMING IN CONTACT WITH DIFFERENT STYLES AND BACKGROUNDS, TREASURE EXPANDED HER PERSPECTIVE AND BEGAN LISTENING TO A WIDE RANGE OF MUSIC. AS A RESULT, SHE COUNTS ARTISTS AS VASTLY DIFFERENT AS CYNDI LAUPER, COLDPLAY AND ANDRE 3000 AS KEY INSPIRATIONS.

FUN, FREEDOM AND A THEATRICAL TWIST RESONATE IN TREASURE’S DEBUT VIDEO FOR “SOMEONE NEW.” IT COMES AS NO SURPRISE THAT AMONG HER INFLUENCES, SHE INCLUDES LUCILLE BALL AND AUDREY HEPBURN. “THEIR CONFIDENCE AND ABILITY TO DEFY TRADITION ARE SO INSPIRING. NEITHER WAS THE NORM FOR THEIR TIME.” TREASURE’S OWN SELF-CONFIDENCE LED TO A CHANCE MEETING IN MCDONALD’S THAT CHANGED HER LIFE. “MY COUSIN ALWAYS MADE ME SING. EVERYWHERE WE WENT SHE’D HAVE ME SINGING TO ANYONE WHO WOULD LISTEN.” APPROACHED BY A PRODUCER PUTTING TOGETHER A GIRL GROUP, TREASURE RELUCTANTLY GAVE HIM HER NUMBER. ALTHOUGH THE GROUP DIDN’T WORK OUT, THE STUDIO EXPERIENCE STARTED HER ON A PATH AS A SONG WRITER. GOING TO SCHOOL IN THE MORNING, SHE WOULD BE IN THE STUDIO FOR 12 HOURS AT NIGHT, LEARNING TO TURN HER POETRY INTO SONGS. ONE THING LED TO ANOTHER AND A CALL FROM THE MUSIC DIRECTOR ON THE TONIGHT SHOW WITH JAY LENO RESULTED IN TREASURE SINGING BACKGROUNDS ON STAGE FOR KEYSHIA COLE. AFTER A BIT OF WRITING AND LOCAL SHOWCASES, TREASURE THEN HOOKED UP WITH KELLY PRICE, AS WELL AS KERI HILSON FOR A FEW SHOWS AND ULTIMATELY GOT A CALL TO TOUR WITH NICKI MINAJ FOR TWO MONTHS.

“HAVING NEVER DONE MY CRAFT AT THAT LEVEL, TIME ON THE ROAD UNLOCKED SOMETHING WITHIN ME.” OPENING HER HEART AND MIND TO A BIGGER, FULLER LIFE AND CAREER, TREASURE DESCRIBES THAT PIVOTAL PERIOD AS HER TRANSITION “FROM SINGER TO ARTIST.” DURING THAT TIME, SHE HAD AN OPPORTUNITY TO MEET STEVIE WONDER AT A FRIEND’S HOUSE AND INCREDIBLY ENOUGH, SANG “RIBBON IN THE SKY” FOR HIM. SITTING AT THE PIANO, HE “SLID OVER AND PATTED THE BENCH FOR ME TO SIT DOWN. I ALMOST DIED!” A 20 MINUTE JAM SESSION CEMENTED THEIR CONNECTION AND THEY REMAIN FRIENDS TO THIS DAY.

TREASURE IS THE APPROPRIATE NAME FOR THIS GIFTED AND MAGICAL ARTIST. SHE GREETS EVERY GOOD FORTUNE WITH AN OPEN HEART. BRINGING HER UNIQUE TALENT TO BYSTORM ENTERTAINMENT, SHE COUNTS TRAIL BLAZING ARTIST MIGUEL AMONG HER LABELMATES AND EXPANDS HER RANGE WITH THE GUIDANCE OF VISIONARY MARK PITTS. IN SUCH A POWER HOUSE COMPANY, IT’S NO WONDER SHE SIGNS HER POSTS “TREASURE EVERY MOMENT!”